Bridging In-Person and Digital Fitness with Barry's X

Bridging In-Person and Digital Fitness with Barry's X

Bridging In-Person and Digital Fitness with Barry's X

iOS

iPadOS

WatchOS

Android

Website

Admin

When the pandemic hit, Barry's, like many fitness clubs, faced significant challenges with no digital presence or infrastructure to support their community. To date, Barry's has 84 studios across 14 countries, with six locations in the U.S. Over 140K members of the Barry's Fit Fam take class every week.

When the pandemic hit, Barry's, like many fitness clubs, faced significant challenges with no digital presence or infrastructure to support their community. To date, Barry's has 84 studios across 14 countries, with six locations in the U.S. Over 140K members of the Barry's Fit Fam take class every week.

When the pandemic hit, Barry's, like many fitness clubs, faced significant challenges with no digital presence or infrastructure to support their community. To date, Barry's has 84 studios across 14 countries, with six locations in the U.S. Over 140K members of the Barry's Fit Fam take class every week.

I meticulously designed and helped build the entire Barry’s X platform from the ground up in collaboration with the STRV agency. This comprehensive process included integrating Barry’s existing reservation system and migrating their entire user base to the new platform. I contributed to delivering a suite of applications across iOS, iPadOS, macOS, Apple Watch, Android phone, Tablet, Web, Web Admin, and a Web Membership app to enhance the in-app experience.

By transforming Barry’s from a brick-and-mortar-only business into a digital powerhouse, I brought the in-person experience into the digital world. The final product features a social networking component that connects members of the global Barry’s community, fully customizable privacy settings, exclusive membership opportunities, hundreds of on-demand workouts, and over 150 weekly live-stream classes.

In these classes, instructors can see and push participants to keep going, while members can see and motivate one another, replicating the real-life experience. Over 140K members of the Barry’s Fit Fam take class every week, benefiting from this seamless blend of physical and digital fitness.

Key achievements include

Designed a Comprehensive Suite of Applications
I designed a suite of applications across iOS, iPadOS, macOS, Apple Watch, Android, Web, and Web Admin, ensuring a seamless user experience across all platforms.


Enhanced Social Networking Features
I designed a robust social networking experience that connects Barry’s global community, fostering engagement across 84 studios in 14 countries.


On-Demand and Live Class Experience
I crafted the UX for hundreds of on-demand workouts and over 150 weekly live-stream classes, bringing the motivational atmosphere of Barry’s studios into a digital experience.


Optimized User Experience Across Platforms
I ensured a cohesive and intuitive experience across all devices, balancing brand consistency with platform-specific best practices.